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Choosing a Robo-Advisor: Investing Made Personal

Compare Betterment, Wealthfront, and Vanguard Digital Advisor and choose the best robo-advisor for you. 500,000+ users manage their money with the company that started the category—Betterment.

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What is a Robo-advisor?

Robo-advisors manage your investments with portfolio guidance and time-saving automation.

  • An online financial advisor.

    Robo-advisors use technology to help manage your money, deliver low-cost financial advice, and provide automated financial planning.

  • A portfolio manager.

    Robo-advisors manage investment portfolios on your behalf, but there are some key differences in how effectively each tool sets up your investments for your goals.

  • An alternative to DIY-investing.

    If you’re more interested in automating time-intensive financial tasks than in gaming the market, a robo-advisor could be for you.

Compare Betterment, Wealthfront, and Vanguard Digital Advisor [1]

Choosing a robo-advisor? Consider the full picture of a robo-advisor’s approach to advice, management fees, and investment options.

Betterment Wealthfront Vanguard Digital Advisor

Minimum to start

Betterment

$0

Wealthfront

$500

Vanguard Digital Advisor

$3,000

Annual fees for investment accounts

Betterment

0.25%

Wealthfront

0.25%

Vanguard Digital Advisor

0.20%

Goal-based account setup

Betterment
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Wealthfront
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Vanguard Digital Advisor
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Cash

Betterment

Wealthfront

Vanguard Digital Advisor

Interest on your cash balance

Betterment

*

Wealthfront

0.35%

Vanguard Digital Advisor

No cash account

Investing

Betterment

Wealthfront

Vanguard Digital Advisor

Automatic tax-loss harvesting

Betterment
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Wealthfront
<title>This is supported</title>
Vanguard Digital Advisor
<title>This is not supported</title>

Design-your-own portfolios

Betterment
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Wealthfront
Vanguard Digital Advisor
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Independence from banks and fund providers

Betterment
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Wealthfront
Vanguard Digital Advisor
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Transfers

Betterment

Wealthfront

Vanguard Digital Advisor

Withdrawal times for investment accounts

Betterment

4-5 business days

Wealthfront

3-4 business days

Vanguard Digital Advisor

2 business days

Automatic deposits

Betterment
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Wealthfront
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Vanguard Digital Advisor
<title>This is supported</title>

Minimum to start

• Betterment: $0
• Wealthfront: $500
• Vanguard Digital Advisor: $3,000

Annual fees for investment accounts

• Betterment: 0.25%
• Wealthfront: 0.25%
• Vanguard Digital Advisor: 0.20%

Goal based account setup

• Betterment: Yes
• Wealthfront: Yes
• Vanguard Digital Advisor: Yes


Cash

Interest on your cash balance

• Betterment: 0.40%*
• Wealthfront: 0.35%
• Vanguard Digital Advisor: No cash account


Investing

Automatic tax-loss harvesting

• Betterment: Yes
• Wealthfront: Yes
• Vanguard Digital Advisor: No

Design-your-own portfolios

• Betterment: Yes
• Wealthfront: No
• Vanguard Digital Advisor: No

Independence from banks and
fund providers

• Betterment: Yes
• Wealthfront: No
• Vanguard Digital Advisor: No


Transfers

Withdrawal times for investment accounts

• Betterment: 4-5 business days
• Wealthfront: 3-4 business days
• Vanguard Digital Advisor: 2 business days

Automatic deposits

• Betterment: Yes
• Wealthfront: Yes
• Vanguard Digital Advisor: Yes

1 Stated information regarding Betterment, Wealthfront, and Vanguard Digital Advisor can be found on each firm’s respective website and is accurate as of 09/2/2020. The information provided here does not reflect any promotional rates that may be available and is subject to change. Different interest rates may apply to different types of accounts, different zip codes, and different balance amounts. Accordingly, the actual rate for any account that you hold could be materially different than the rate stated here. You should contact each respective firm for current and complete information about available account types, including applicable interest rates, and fee structure. Betterment is not responsible for the accuracy, timeliness, or completeness of information on third-party websites. This information is intended to be educational only and is not reflective of actual client experience or portfolio performance.

Betterment can help you reach your financial goals

Betterment is elevating the marketplace of financial advice through:

  • $0 account minimums across our investing products

  • Personalized retirement plans

  • One-on-one financial advice

Open an account

Reach Your Financial Goals With Betterment

Betterment is elevating the marketplace of financial advice through:

  • $0 account minimums

  • Personalized retirement plans

  • One-on-one financial advice

Open an account

Join 500,000+ people on their journey of pursuing happiness.

Since Betterment’s launch over 10 years ago, we’ve grown our product offerings and customer base.

  • 500,000+ customers


  • Rated an innovative fintech company
    in 2020 by Forbes [2]


  • 21+ billion assets under management


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